Sports Tech for Pro Sports Franchises
Build the app layer your franchise actually runs on. Broadside helps pro sports organizations ship fan apps, staff tools, coaching workflows, ticketing integrations, and venue-connected experiences without rebuilding everything from zero.
We've done this work with organizations including the Seattle Sounders FC and the Dallas Mavericks. We can tailor the path based on your timeline, integrations, ownership model, and internal team needs.
Best for franchises that want a polished fan app faster, with proven features and branding tailored to the club.
- Launch from an established foundation.
- Enable the features your team actually needs.
- Broadside maintains the code and web services.
Best for franchises that need a specialized product, custom workflows, or full control over design and roadmap.
- Built around your exact fan, coach, or staff use case.
- Designed to fit your brand, operations, and integrations.
- You own the product and codebase.
White-Label Fan App
The Broadside white-label fan app is built for franchises and clubs that need a modern mobile experience without the cost, risk, and timeline of starting from zero.
It covers the core experiences franchises care about most, from news and scores to ticketing and stadium integrations, all in a fast interface your organization can keep evolving after launch.
Stadium Integration
Let fans order food and drink from their seats without missing any of the action. Broadside's white-label app can integrate with stadium services when the venue exposes the right ordering APIs.
If your stadium, concession partner, or ordering provider has an SDK or API, we can connect it to the app experience.
Ticketing
The Broadside white-label app integrates with the SDK (software development kit) of ticketing providers like SeatGeek and Ticketmaster.
Use a different provider? No problem. If they have an SDK or API, we can use it.
Custom Apps
When your organization needs something more specific, Broadside can build a fully custom sports tech product around your design, workflows, data, and internal goals.
This could be a fan-facing franchise app, an internal operations tool, or a staff app built for coaches, front offices, events, sponsors, or venue-specific experiences.
You get full control over the product experience and codebase, with Broadside as a design and engineering partner from concept through launch and beyond. Contact us today!
Dallas Mavericks
Broadside partnered with the Dallas Mavericks to evolve InfiniteHoops Whiteboard into a custom coaching tool with advanced workflows tailored to the needs of the team's staff.
Seattle Sounders FC
Broadside served as a technology partner to Seattle Sounders FC, helping shape the club's mobile experience for supporters and build a critical matchday app for fans.
The app brought together club news, matchday information, and mobile ticketing into one polished fan experience.
It became one of the club's primary digital touchpoints with supporters throughout the season.
From tickets to team content, the experience was designed to keep fans connected to the club before, during, and after matchday.
What pro sports franchises need from an app partner
If you're evaluating an app for a franchise, you're balancing launch timelines, integrations, internal resources, long-term ownership, and the day-to-day needs of supporters or staff.
Ticketing providers, content workflows, and in-venue services need to be planned from the start, not treated as an afterthought.
A franchise app should give supporters a reason to come back, with the right mix of content, matchday utility, and club connection throughout the season.
Work with organizations like the Dallas Mavericks and Seattle Sounders FC informs how we approach real team workflows, fan expectations, and operational details.
Apps need support after launch. We can stay involved to maintain, improve, and evolve the product alongside your team.